Have you ever gone grocery shopping while
you were hungry? If your experience was anything like mine, then you ended
up buying food that you normally wouldn’t buy. After I got home, I immediately
opened some of the crummy food that I had bought and began eating. Once I
finished eating, I looked at all the food I bought and realized that not only
did I buy a lot of bad food, but I had spent way more than what I should have.
When we buy things many times we buy
emotionally (most marketing is designed to trigger our emotions to get us to
impulsively purchase things).
BN Focus - When you’re about to purchase something
you need to have the discipline to ask if what you’re about to buy will fit in
your budget and if you can afford it.

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